Will customers wait for the federal heat pump rebate instead of using LogisVert?

Some may. As of October 2026 Hydro-Québec says LogisVert requests are being processed normally while the federal rebate is expected in 2027. Ali helps owners plan messaging that handles that question honestly, without promising a combined amount.

Does the RBQ licence affect how I market?

Licensing requirements are set by the RBQ, and you should confirm yours directly with it. Ali doesn't advise on licensing; his sessions cover the business decisions around it.

Can sessions be held in French?

Ask in your first message. The language and format of each session are confirmed in the written quote.

HVAC Strategy Sessions for Quebec Owners

Quebec's HVAC market is unlike any other in Canada because most homes heat with electricity. That makes heat pumps, and the programs that fund them, central to many companies' revenue. Sessions with Quebec owners often focus on a tension: program-driven demand can fill the schedule, but it can also squeeze margins and make the company dependent on rules it doesn't control.

Cold winters and a long season

Quebec winters are cold and snowy, and the heating season stretches out further once you leave the St. Lawrence lowlands. For most companies, that means heating repairs and replacements keep coming for a large part of the year.

What it means in a session: a long season gives Quebec companies a solid base of winter work, but it can hide weak pricing. When the phone rings every day, owners rarely stop to check what each job earns. Ali uses the pricing and margin session to separate busy from profitable.

An electric market, built around heat pumps

According to Statistics Canada, 70% of Quebec households heated mainly with electricity in 2023, with natural gas at 5% and wood at 4%. No other province leans so heavily on electric heat.

As of October 2026, Hydro-Québec's LogisVert program offers grants for ENERGY STAR and cold-climate heat pumps, geothermal systems and other measures. Hydro-Québec also notes the federal heat pump rebate expected in 2027 and says LogisVert requests continue to be processed normally. Separately, the provincial Rénoclimat program changed its rules on 1 October 2026, and the former Chauffez vert aid for replacing oil and propane systems stopped accepting applications after 31 March 2026. Confirm current terms with each administrator before quoting any amount.

What it means in a session: when grants drive demand, customers compare quotes more closely, and some wait to see whether new money is coming. Ali helps owners decide how much of their marketing budget to tie to program messages, and how to protect the margin on each install rather than racing competitors to the lowest net price.

Regulators to know

Construction work for others in Quebec generally requires a licence from the Régie du bâtiment du Québec (RBQ), and construction-industry workers need competency certification from the Commission de la construction du Québec (CCQ). Ali doesn't advise on licensing, certification or labour rules; check directly with each body.

A worked example: flat price versus job-by-job pricing

Suppose a company charges one flat price for a standard wall-mounted heat pump install. Most jobs take a crew a day, but one in four needs extra electrical work, a longer line set or a difficult mounting, and runs to a day and a half. If a crew day costs $1,200 in loaded labour, those harder jobs carry an extra $600 that the flat price never captured. Across 200 installs a year, that's $30,000 in margin quietly lost. Ali helps owners build a short list of add-on charges so the price matches the job.

The Quebec business mix, and how Ali approaches it

The largest municipalities include Montréal, Québec City, Laval, Gatineau, Longueuil and Sherbrooke. Greater Montréal has dense competition among heat pump installers, while regional cities have fewer companies and stronger reliance on reputation. Quebec's construction labour framework also makes staffing decisions more structured than in many provinces.

Typical Quebec session topics:

Program dependence: what happens to revenue if a grant changes, and how to build service agreements that keep heat pump customers coming back
Margin per install: heat pump jobs vary widely in complexity, so flat pricing can hide losses
Growth and staffing: planning hires within the province's labour framework, using the hiring and owner-time session
Long-term value: a company with recurring revenue is more resilient than one riding a program cycle

If you run an HVAC company in Quebec, call, text or email Ali with your city and the decision you're facing. See other provinces on the areas page.

Strategy sessions for HVAC owners in Quebec